Blue Ridge Brutal Festival

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Written By Brooke Calhoun

The Blue Ridge Brutal is a challenging cycling event happening on August 16, 2025, in Jefferson, NC. Riders can choose from 25, 50, 70, or 100-mile routes through the scenic Blue Ridge Mountains, with an optional steep climb up Mount Jefferson.

This year, organizers will be hosting Brutal Fest, a free community festival featuring food, music, and kids’ activities. Proceeds benefit local student scholarships through the Ashe Advantage Project.

The event will take place along Main Street in Jefferson, NC, on Aug. 16th from 12 p.m. to 4 p.m.

On this day the Museum of Ashe County History will be open during its regular hours, from 10 a.m. to 4 p.m. For more information call (336) 846-1904.

Brooke Calhoun
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